Strategic Product Placement by a Korean Marketing Agency
Showcase your brand through high-impact product placement in Korea’s most influential dramas.
TALENTism is a Korean marketing agency specializing in product placement and drama marketing, helping global brands integrate seamlessly into K-dramas watched by millions worldwide.
Rather than interrupting the viewer experience, our PPL strategies place your brand directly inside the story—creating lasting brand recall, cultural relevance, and global visibility far beyond traditional drama advertising.
What Brands Gain from Product Placement
Unlike conventional advertising, product placement creates subtle but durable brand associations that influence perception and purchasing behavior across both Korean and global audiences.
Increased Brand Awareness and Trust
Your product appears alongside top-tier actors and high-quality productions, reinforcing credibility and perceived value. Viewers often transfer the prestige of the drama to the brands featured within it.
Global Reach Through Korean Content
With K-dramas distributed globally, a single placement can generate international exposure across Asia, North America, Europe, and beyond—without running separate campaigns market by market.
Authentic Brand Integration
From fashion and beauty to tech, food, and lifestyle products, PPL allows brands to appear in real-life usage contexts. This natural integration makes products relatable, aspirational, and memorable.
This combination of visibility, trust, and emotional engagement makes product placement a core pillar of modern drama marketing strategies.
Product Placement Service Structure
Phase 1
Program Discovery & Planning
- 3 major drama studios: 6–12 month drama airing & production outlook
- Drama synopsis & main cast overview per title
- 2 major production companies: 6–12 month variety / show program outlook
- Program introduction & fixed cast overview
- Program discovery deck
- Drama & show program list by studio / producer
- Synopsis & cast summary per program
- Initial placement feasibility view
Phase 2
Strategic Placement Proposal
- Includes all Phase 1 scope
- Drama / program recommendation aligned with brand or product concept (3 options)
- Writer / PD / cast filmography & past performance analysis
- In-depth analysis of selected drama / program / cast
- Placement format & exposure scenario planning
- Program / cast-level budget estimation
- Program-specific placement proposal (3 options)
- Creative & exposure rationale
- Cast & production performance analysis
- Budget range & execution roadmap
Phase 3
Execution & Management
- Includes all Phase 2 scope
- Official outreach to broadcaster / studio / production
- Placement negotiation & contract coordination
- Production schedule & delivery management
- Execution & issue handling
- Execution management & coordination
Drama Marketing with Product Placement Backed by Studio Networks
Direct Access to Korean Drama Production
As a Korean marketing agency deeply embedded in the local entertainment ecosystem, TALENTism maintains strong partnerships with leading drama production studios and broadcasters.
This allows us to:
- Secure high-quality PPL opportunities in premium K-dramas
- Access early-stage scripts and placement planning
- Align brands with productions that match audience and brand positioning
Our role is not simply to place products, but to ensure your brand appears in the right content, in the right way, at the right moment.
Your Strategic Partner for Product Placement in Korea
Product placement in K-dramas is not about visibility alone—it is about cultural relevance, storytelling, and long-term brand equity.
With TALENTism, your brand becomes part of Korean content consumed globally, supported by strategic planning, studio access, and execution expertise.
