Korean Marketing Issues in July 2025 Regulations, Risks & Digital Trends Why Staying Updated on Korean Marketing Issues Matters South Korea is one of the world’s most digitally advanced markets, and in July 2025, marketing professionals faced a wave of regulatory updates and consumer risk factors. These Korean marketing issues—ranging 더보기…
The Rise of the Korean Consumers South Korea has long been recognized as a cultural powerhouse and digital innovator. From K-pop and K-beauty to its cutting-edge mobile infrastructure, the country often sets global trends before the rest of the world catches on. In 2025, Korean consumers are more discerning, digital-savvy, 더보기…
Why Global Brands Can’t Ignore Naver and Kakao Korea’s digital landscape is unlike any other. While Google dominates in most parts of the world, Naver and Kakao reign supreme in South Korea—controlling the majority of search, content, and mobile ad traffic. For global brands looking to enter this unique market, 더보기…
Why Korean Women Trust These Clinics — And Why You Should Too If anyone knows the best plastic surgery clinics in Korea, it’s Korean women themselves. From subtle enhancements to dramatic transformations, they’ve already done the research, compared the results, and chosen the surgeons they trust. Now, you can benefit 더보기…
Why Korean SEM Matters More Than Ever As global brands look to expand their footprint in Asia, South Korea stands out as a market of exceptional digital maturity, consumer engagement, and cultural influence. With a population that is highly connected—over 90% smartphone penetration—and a consumer base known for trend sensitivity 더보기…
Korean Influencers for Health and Wellness Brands In recent years, Pilates and Yoga have become more than just fitness trends in Korea — they’ve evolved into essential lifestyle choices, particularly among women in their 20s to 40s. With a growing emphasis on wellness, body toning, and mental health, Korean consumers 더보기…
Expanding into the Korean market offers enormous potential, especially for fashion, beauty, tech, and lifestyle brands targeting Asia. Korea isn’t just a trendsetter within its own borders—it influences consumer behavior across the entire region. From K-pop to K-beauty, Korean culture drives conversations and purchases across Japan, Southeast Asia, and even 더보기…
The Global Power of Korean Influencer Marketin Partnering with a Korean influencer can be a game-changing strategy for brands aiming to make an impact not only in South Korea, but across Asia and even the global market. Korean pop culture — from fashion and beauty to K-dramas and K-pop — 더보기…
The Global Power of Korean Beauty and Fashion Influencers In Korea’s hyper-connected digital culture, working with a Korean influencer is more than just a trend — it’s a strategic move for global brand growth. Korean beauty and fashion influencers don’t just shape trends within Korea; they influence audiences across Asia 더보기…
The Secret to Captivating Contents Marketing sWould you believe that honesty could sometimes be a disadvantage in content marketing? At TALENTism, we’ve worked with various global brands looking to establish themselves in Korea. Many struggle to gain traction, despite having great products and services. The problem? They focus solely on 더보기…