유럽 시장 공략의 핵심, 독일에서 시작하다 유럽 시장 진출을 계획하는 글로벌 브랜드라면 가장 먼저 주목해야 할 시장이 바로 독일입니다.독일은 유럽 최대의 경제 규모를 자랑하며, 높은 구매력과 브랜드 신뢰도를 중시하는 소비 문화를 가지고 있습니다. 또한 오스트리아, 스위스와 함께 DACH 지역(Deutschland, Austria, Switzerland) 으로 불리며, 유럽 내 비즈니스 허브이자 문화적 영향력을 함께 더보기…
New Pathways for K-Content Marketing The launch of the Presidential Korean Cultural Exchange Committee signals more than just a new government body—it represents a turning point in how Korea positions its cultural influence on the world stage. With K-pop, K-drama, and other forms of K-content already driving global consumer trends, 더보기…
The Role of Product Placement in K-drama K-dramas have evolved into a powerful global entertainment export, reaching millions of viewers through platforms like Netflix and Disney+. Along with their rising popularity, product placement (PPL) has become a vital part of the industry. Since regulations were eased in 2010, PPL has 더보기…
The Global Power of K-drama Korean dramas, widely known as K-dramas, have become one of the most influential cultural exports in the world. With global streaming platforms such as Netflix, Viki, and Disney+ distributing these series, their reach now extends far beyond Asia, creating a massive international fan base. This 더보기…
Why You Need a Korean Marketing Agency : Advertising on Naver and Kakao The Untold Reality of Entering Korea’s Digital Market For many global brands, entering Korea looks straightforward at first glance. With one of the world’s most connected consumer bases, a thriving e-commerce ecosystem, and a population highly responsive 더보기…
Social Media Management (SMM) in Korea is unlike any other market. Beyond global platforms such as Instagram, Facebook, and TikTok, Korea has its own strong digital ecosystem, with Naver Blog and Tistory Blog playing crucial roles. For brands and marketers, understanding the differences between these two blogging platforms is essential 더보기…
Brand Marketing and the Korean Cultural Wave In today’s global marketplace, brand marketing is no longer just about pushing products — it’s about tapping into cultural currents that shape consumer desires. Nowhere is this more evident than in South Korea. Koreans are known for their meticulous self-care routines and a 더보기…
August 2025 is shaping up to be another fascinating month for digital culture in Korea, and memes are at the center of it all. From lighthearted catchphrases to viral short-form videos, memes in Korea have evolved beyond just online jokes—they’ve become cultural touchpoints that brands, marketers, and even mainstream media 더보기…
Korean Marketing Issues in July 2025 Regulations, Risks & Digital Trends Why Staying Updated on Korean Marketing Issues Matters South Korea is one of the world’s most digitally advanced markets, and in July 2025, marketing professionals faced a wave of regulatory updates and consumer risk factors. These Korean marketing issues—ranging 더보기…
The Rise of the Korean Consumers South Korea has long been recognized as a cultural powerhouse and digital innovator. From K-pop and K-beauty to its cutting-edge mobile infrastructure, the country often sets global trends before the rest of the world catches on. In 2025, Korean consumers are more discerning, digital-savvy, 더보기…