The Global Rise of Korean Drama & Advertising Over the past decade, Korean dramas have transformed from local entertainment into a global cultural force, captivating audiences across Asia, the Americas, Europe, and beyond. This explosive growth of the K-drama fandom has positioned the genre as one of the most influential 더보기…
Why MBC Remains a Global Powerhouse in K-Drama and PPL Marketing As one of Korea’s most established broadcasters, MBC has long been recognized as a powerhouse in the K-drama industry. From classic hits to globally loved series, MBC has shaped the rise of K-drama and played a central role in 더보기…
How to Survive (and Win) in the Newly Updated Naver Blog As Korea’s largest blogging platform, the Naver Blog has been a foundational channel for content marketing, brand storytelling, and consumer engagement. But in September, Naver announced its biggest update in years—introduced under the slogan “Discover Records, Enjoyable Connections.” This 더보기…
유럽 마케팅의 시작 – 독일 마케팅 가이드 글 싣는 순서 독일 및 유럽 시장 진출, 왜 지금인가 유럽 소비자와 시장의 이해 독일 및 유럽 시장조사 제대로 하는 법 규제와 인증: CE, ESG, GDPR까지 현지 파트너십 구축 전략 유럽 현지 마케팅: 로컬라이제이션이 핵심이다 공 사례와 TALENTism의 지원 방식 한국 기업에게 독일 더보기…
유럽 시장 공략의 핵심, 독일에서 시작하다 유럽 시장 진출을 계획하는 글로벌 브랜드라면 가장 먼저 주목해야 할 시장이 바로 독일입니다.독일은 유럽 최대의 경제 규모를 자랑하며, 높은 구매력과 브랜드 신뢰도를 중시하는 소비 문화를 가지고 있습니다. 또한 오스트리아, 스위스와 함께 DACH 지역(Deutschland, Austria, Switzerland) 으로 불리며, 유럽 내 비즈니스 허브이자 문화적 영향력을 함께 더보기…
New Pathways for K-Content Marketing The launch of the Presidential Korean Cultural Exchange Committee signals more than just a new government body—it represents a turning point in how Korea positions its cultural influence on the world stage. With K-pop, K-drama, and other forms of K-content already driving global consumer trends, 더보기…
The Role of Product Placement in K-drama K-dramas have evolved into a powerful global entertainment export, reaching millions of viewers through platforms like Netflix and Disney+. Along with their rising popularity, product placement (PPL) has become a vital part of the industry. Since regulations were eased in 2010, PPL has 더보기…
The Global Power of K-drama Korean dramas, widely known as K-dramas, have become one of the most influential cultural exports in the world. With global streaming platforms such as Netflix, Viki, and Disney+ distributing these series, their reach now extends far beyond Asia, creating a massive international fan base. This 더보기…
Why You Need a Korean Marketing Agency : Advertising on Naver and Kakao The Untold Reality of Entering Korea’s Digital Market For many global brands, entering Korea looks straightforward at first glance. With one of the world’s most connected consumer bases, a thriving e-commerce ecosystem, and a population highly responsive 더보기…
Social Media Management (SMM) in Korea is unlike any other market. Beyond global platforms such as Instagram, Facebook, and TikTok, Korea has its own strong digital ecosystem, with Naver Blog and Tistory Blog playing crucial roles. For brands and marketers, understanding the differences between these two blogging platforms is essential 더보기…