Showcase your brand in Korea’s most influential dramas and connect with millions of global viewers.
TALENTism brings your product into the spotlight of Korean entertainment, creating brand moments that last far beyond the screen.
Why Korean Drama
Product Placement Works
Korean dramas are no longer just local hits—they are cultural exports consumed worldwide. With global distribution through Netflix, Disney+, and Viki, K-dramas reach audiences in over 190 countries.
Product placement leverages this reach by:
- Building an emotional link between your brand and beloved characters.
- Delivering repeated exposure through rewatching, streaming, and syndication.
- Positioning your brand as part of Korea’s premium lifestyle.
What Brands Gain from Product Placement
When your product appears in a Korean drama, it becomes part of a story that audiences love and follow passionately. Unlike traditional advertising, PPL creates subtle yet lasting brand associations that influence both local and global audiences.
Increased Awareness & Trust
Your brand is showcased alongside A-list actors and premium productions, reinforcing a perception of quality and reliability. Viewers often equate the prestige of the drama with the products featured, elevating brand credibility in both Korea and international markets.
Global Engagement
With K-dramas distributed on platforms like Netflix, Disney+, and Viki, your product is seen by millions across Asia, North America, Europe, and beyond. This exposure helps brands reach consumers far beyond Korea, building international recognition without the need for separate campaigns in each region.
Authentic Integration
Rather than disruptive advertising, product placement integrates your brand naturally into the storyline. Whether a character is sipping your beverage, using your tech device, or wearing your fashion item, the product becomes part of the daily life of beloved characters—making it relatable and aspirational for audiences.
This unique mix of visibility, credibility, and emotional connection makes product placement in K-dramas one of the most powerful tools for brand building today.
TALENTism’s Product Placement Services
We provide customized product placement solutions tailored to your brand. Our approach ensures that your product is not only visible but also meaningfully integrated into the narrative and visual experience of the drama.
Script-Integrated Placements
Your product is woven directly into the storyline, allowing it to play a natural role in character interactions. This creates memorable brand moments that feel authentic rather than staged.
Scene & Set Placements
Place your brand within the environment of the drama—whether in a café, office, or home. These placements ensure repeated visibility throughout multiple scenes, subtly reinforcing brand recognition.
Character Use Placements
Actors interact with your product in their daily routines, from drinking your beverage to using your device. This type of placement highlights real-life usage, building relatability and trust with viewers.
Sponsorship Credits
Gain direct acknowledgment with your brand featured at the beginning or end of episodes. This form of placement guarantees visibility and reinforces your official association with the production.
With TALENTism’s expertise, each placement is strategically designed to maximize both brand exposure and audience connection, ensuring your product becomes part of stories loved worldwide.
Leveraging Strong Studio Networks for Product Placement in K-drama
Unlocking Exclusive Opportunities: Direct Studio Access
Unlike general agencies, TALENTism offers a direct, powerful bridge into Korea’s entertainment ecosystem. Our strong partnerships with leading Korean drama production houses and major broadcasters give your brand exclusive access to prime Product Placement (PPL) opportunities. We ensure your brand is seen in the most influential content.
