K-Drama Product Placement Guide for Global Brands
The Global Power of K-Drama Korean dramas, widely known as K-dramas, have become one of the most influential cultural exports worldwide. With global streaming platforms like Netflix, Viki, and Disney+, these series now reach audiences far beyond Asia, creating a massive international fan base. This global popularity has made K-dramas a highly effective marketing channel, particularly for product placement (PPL) strategies. Product placement in K-dramas […]
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